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Monarch’s $50 Mil Warehouse and Corporate HQ Opens

Beer Marketer’s Insights:

Yep, $50 mil, perhaps a record for a new beer distrib’s building (and way up from $35 mil originally announced, mainly because of Verticue system, INSIGHTS understands). Monarch, a 15-mil+ case MC distrib in Ind (run by NBWA chairman Phil Terry) has just opened its state-of-the-art 500,000 sq ft facility on 93 acres, which it’s calling “the largest combined beer and wine center under one roof.” Recall, new warehouse funded by First Bev Capital.