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July 2010

The Way Forward: Leaner & Smarter

Beverage World: By Bill Anderson In April 2009 Rogo Capital published a report entitled “Investing in Emerging Beverage Companies: Why EBITDA Doesn’t Matter”.  In their white paper, Rogo Capital reported that “[s]ince 2001, only one emerging brand acquisition had positive EBITDA.” They concluded that “growing case sales (revenue) and not profitability (EBITDA) is the best […]