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Kemper Soda Seeks Strategic Partner

Beverage Business INSIGHTS:

Concluding that they need more horsepower to pull off reinvention of venerable boutique soda brand, Thomas Kemper Soda Co and minority investor First Beverage Group have launched search for strategic alternatives, possibly including recapitalization, sale of shares, merger or joint venture, or sale of co. Announcement comes as Kemper continues to push ahead with rollout of Purely Natural and stevia-sweetened Naturally Diet Kemper lines, devised as more contemporary complement to core soda line. “It’s a difficult category to launch new products in and we need some extra partners to do it with,” prexy Bill Germano told BBI today. “We’re still a small company with just a handful of resources.”