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October 2011

NBWA: This Time, Wholesalers Really Were In Hunt For NA Brands At Vegas Beer Confab

Beverage Business INSIGHTS: Exhibitors on National Beer Wholesalers Assn’s expo floor reported ample # of tirekickers among beer wholesalers anxious to diversify mix further beyond premium beers and their weakening long-term trends. Tho few NA brands enjoyed continuous throngs viewed at craft brewers pavilion, most reported solid base of interest. “Busiest booth I have ever […]

“Brewprint Solutions”; Thoughts From Bump and JB

Craft Brew News: “Brewprint Solutions”; Thoughts from Bump and JB Lively interactive session put on by First Bev folks, including consultants Bump Williams and JB Shireman, gave lotsa advice on a range of critical issues for craft brewers with lotsa audience participation from distribs. More craft brewers will look in “a real serious way” at […]

Capital of the World

Beverage World By Bill Anderson One of the most interesting beverage stories in the last several months was the announcement that Kirin had invested a reported $6 million into the innovative, brain-health drink Nawgan.  Nawgan is a well-conceived product pioneered by St. Louis professor and entrepreneur Rob Paul. But the brand’s sales are still small, […]

Activate Starts Moving Aggressively To Add Final Piece To Puzzle: Marketing

Beverage Business INSIGHTS: Activate is putting in place last piece of puzzle for cap-activated brand that has done careful job of raising capital, refining package and establishing distribution: its first marketing campaign. Under marketing chief Jesse Merrill, former Honest Tea exec behind catchy gimmicks like “Honest Cities” program, Activate has set Oct program that includes […]