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First Beverage Names Bareuther To Board

Beverage Business INSIGHTS:

Banker/consultant First Beverage Group has named former Brown-Forman coo James Bareuther to its board. Bareuther retired from wine/spirits marketer Brown-Forman in Sep 2010 after 16 years in posts including dir of US sales and coo. He’d earlier worked for wineries operated by Seagram and by Beringer, and served a stint as chmn of Distilled Spirits Council of US.