First Beverage Group, a full-service financial services firm dedicated exclusively to the beverage industry, today announced that James L. Bareuther, the former chief operating officer of Brown-Forman, has joined the firm’s Board of Directors.
“We are very pleased to welcome Jim to our Board,” said William Anderson, founder and CEO of First Beverage. “Having a spirits-industry professional with Jim’s breadth of experience on our team is a distinct privilege. The knowledge and insights he will bring to our investment banking clients and brand partners will be invaluable.”
Bareuther retired from Brown-Forman, one of the world’s top-ten wine and spirits companies, in September 2010 after 16 years with the company. He joined Brown-Forman as director of U.S. sales in 1994 and served as COO since 2003. Prior to joining Brown-Forman, Bareuther was executive vice president of sales and marketing for the Seagram Classics Wine Company in New York and California. He previously worked for Beringer Vineyards, a leading wine firm in Napa Valley, California. Bareuther is the former chairman of the Distilled Spirits Council of the United States (DISCUS) and also chaired The Century Council, an organization designed to fight underage drinking and drunk driving. Bareuther serves on the boards of several non-profit organizations.
“Bill Anderson and his team at First Beverage Group have put together an incredible platform which occupies a unique position within the beverage industry,” stated James Bareuther. “Their singular focus on this sector combined with the depth of their industry knowledge enables them to provide clients with personalized solutions and counsel that harken back to the days of true relationship banking. I look forward to being a part of their continued growth and to sharing the experiences I have gained during my career to help their clients grow and succeed.”
About First Beverage Group
First Beverage Group is a full-service financial services firm dedicated exclusively to the beverage industry. First Beverage focuses on providing growth solutions to leading operators in all segments of the beverage industry through a comprehensive range of products, including investment funds for growth capital and investment banking. Headquartered in Los Angeles with offices in Boston, New York, and Portland, the First Beverage team has over 200 years of experience in the beverage industry. For more information, please visit the company’s website, www.firstbev.com.