Modern Distillery Age:
First Beverage Group, a financial services firm working in the beverage industry, has appointed James L. Bareuther, former Chief Operating Officer of Brown-Forman, to its Board of Directors. Bareuther retired from Brown-Forman in September 2010. He joined Brown-Forman as Director of U.S. sales in 1994 and served as COO beginning in 2003. Prior to joining Brown-Forman, Bareuther was Executive Vice President of Sales and Marketing for Seagram Classics Wine in New York and California. He previously worked for Beringer Vineyards. Bareuther is the former Chairman of the Distilled Spirits Council of the U.S., and he also chaired The Century Council. He serves on the boards of several non-profit organizations.