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First Beverage Launches New Fund

Beer Business Daily:

First Beverage Ventures, the private equity arm of First Beverage Group, has launched a new private equity fund which will invest in small and emerging beverage brands.

The fund’s limited partners include The Coca-Cola Company’s Venturing and Emerging Brands (VEB) group, the wine and spirits distributor David Kahn, and “high-net-worth individuals and family offices,” First Beverage said in a release.  They plan to invest in emerging beverage companies and services within the next two to three years with opportunities for follow-on investments.

“Through this fund we will be investing in small, high-growth and highly differentiated brands which are now in the sweet-spot of consumer demand and retailer focus,” said chief Bill Anderson.  “Our full team of former beverage entrepreneurs, distributors, and senior executives–combined with our limited partners–is uniquely positioned to help build these emerging brands.”