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First Beverage Launches New Fund

Beer Business Daily:

First Beverage Ventures, the private equity arm of First Beverage Group, has launched a new private equity fund which will invest in small and emerging beverage brands.

The fund’s limited partners include The Coca-Cola Company’s Venturing and Emerging Brands (VEB) group, the wine and spirits distributor David Kahn, and “high-net-worth individuals and family offices,” First Beverage said in a release. ¬†They plan to invest in emerging beverage companies and services within the next two to three years with opportunities for follow-on investments.

“Through this fund we will be investing in small, high-growth and highly differentiated brands which are now in the sweet-spot of consumer demand and retailer focus,” said chief Bill Anderson. ¬†“Our full team of former beverage entrepreneurs, distributors, and senior executives–combined with our limited partners–is uniquely positioned to help build these emerging brands.”