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First Beverage Hires Former Smartwater Exec

Beer Business Daily:

First Beverage Group announced that Jason Camillos has joined the firm as managing director of First Beverage Ventures, the company’s private equity division.

“Timing Jason’s hire to coincide with the launch of our new fund allows us to hit the ground running as we add new brands to our portfolio,” said chief Bill Anderson. “Jason’s multi-faceted experience with building great consumer brands will be an enormous asset to our company, our team and our partners.”

Before joining First Beverage, Camillos most recently led market development efforts at Unreal Brands, a candy start-up company based in Boston. Prior to that, he was senior vice president of business development at Glaceau.