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First Beverage Ventures Makes Investment in Repsly

First Beverage Group:

Los Angeles, CA – June 17, 2014 – First Beverage Ventures, the private equity arm of First Beverage Group, today announced that it has made an investment in Repsly, a field team management and field sales enablement software company. Terms of the transaction were not disclosed.

“We have been interested in the work that Repsly has been doing for several years and are thrilled to now be a part of the company,” said Tom First, Managing Partner of First Beverage. “Marko Kovac, together with his team, has created a breakthrough solution to give companies real time visibility to their work in the field. Any beverage company or food company that values field execution will benefit from this innovative mobile solution. ”

Repsly, formerly known as Salespod, is a mobile application that manages the activities of field representatives and the data that they collect. Repsly targets organizations with field representatives that visit a set of existing customers on a recurring basis to perform some activity, such as taking replenishment orders, merchandising products on retail shelves, marketing for referrals, or performing regular maintenance. These organizations use Repsly to drive higher accountability and efficiency within their field teams, and to gather and analyze data generated by these reps about everything from product performance, to competitive actions and customer demographics.

“We are extremely excited to be partnered with First Beverage,” said Marko Kovac, CEO and co-founder of Repsly. “First Beverage brings the capital that we need to expand our market reach, but more importantly, provides us with deep insight to what is truly important to field operations in the beverage industry, our fastest growing sector.”

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About First Beverage Group
First Beverage Group advises and invests in innovative and transformational beverage brands. Through our investment bank and private equity fund, we help beverage companies grow and stand out in a dynamic and competitive industry. We form true partnerships with our clients by leveraging both our financial and intellectual capital. Headquartered in Los Angeles with offices in Boston and New York, the First Beverage team is made up of entrepreneurial senior beverage executives with over 200 years of collective industry experience. For more information, please visit the company’s website, www.firstbev.com.

About Repsly
Repsly, Inc. is a business-to-business software as a service (SaaS) company focused on providing a solution to simplify processes for field teams and their managers. With customers in over 30 countries, Repsly targets organizations with field reps that visit a set of existing customers on a recurring basis to perform some sort of function, such as taking replenishment orders, merchandising products on retail shelves, marketing for referrals, or performing regular maintenance. Deployed by leading global brands as well as innovative start-ups, Repsly enables these organizations to improve the efficiency of their field teams, and greatly simplifies the collection and analysis of field data. As a result, Repsly’s solution helps organizations create a tight connection between the field and back-office operations. Founded in 2010, Repsly is headquartered in Boston. For more information please visit the company’s website, www.repsly.com.