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Ryan Lake of First Beverage Group to Sit on “Four Under 40” Panel at the Annual Convention of the National Beer Wholesalers of America

First Beverage Group:

Ryan Lake, director of First Beverage Group, is slated to participate on a panel titled “Four Under Forty” at the 78th annual convention of the National Beer Wholesalers of America (NBWA), to be held October 11-14, 2015 at Caesar’s Palace in Las Vegas, Nevada.  The panel discussion will take place during the convention’s general session on Monday, October 12.

As part of the company’s investment banking group, First Beverage Financial, Lake focuses on mergers and acquisitions for beer, spirits and non-alcoholic beverage transactions.  While at First Beverage, he has been involved in nearly $1 billion of closed M&A transactions.  Prior to First Beverage, Lake spent nearly a decade with GE Capital in various positions in sales and underwriting.  At the time of his departure from GE, he had funded, approved or reviewed over $2 billion of loans.

The panel will be moderated by Bud Dunn, vice president of Atlas Sales, Inc.  Joining Lake on the panel will be Jay Ducote, a finalist from the show Food Network Star and the founder of Bite and Booze, an online culinary media company which features Ducote’s food and beverage blog; Daniel “D.H.” Harrison, the co-owner and general manager of Country Boy Brewing, a craft beer out of Lexington, Kentucky; and Kurt Strickmaker, president of Bounty Bev, a craft beer distributor from Nashville, Tennessee.

In a statement released by NBWA, Craig Purser, the association’s president and CEO, said, “‘It’s not your father’s beer business anymore’ is a familiar expression in the beer industry, as a new generation comes into management and leadership positions.  When it comes to the independent beer distribution industry, many of those decisions are being made by leaders under the age of 40. What does that mean for distributors as well as brewer partners and retailers? And what is the impact for millennial consumers? And what effect does global consolidation have on the American beer distribution industry? This panel of next generation leaders will share their views on what’s happening in the beer industry today and their predictions for the future.”