Private Equity

First Beverage Ventures is the private equity arm of First Beverage Group, focused on investing in emerging beverage companies.

We specialize in providing growth capital to emerging beverage companies. Our portfolio companies benefit from value-added services including support with distribution, supply chain, strategic planning, marketing, operations, finance, board development and human resources. We are much more than just a capital source.

What We Look For

People, Product and Brand:

  • Quality team with the highest level of integrity, desire and commitment
  • Founders who embrace active strategic and financial guidance
  • Brand that is positioned for rapid growth in its category

Company Profile:

  • Revenues of $1 million to $15 million
  • Strong and sustainable gross margins
  • All categories related to beverages: brands, suppliers, retailers, technology
  • Clear and reasonable capital requirements to achieve cash flow positive

Geography:

  • Based in the U.S. and/or majority of sales in U.S.

Transaction:

  • Investment sizes between $2 million and $15 million
  • Growth capital investments: > 20%+ of company

Private Equity Case Studies

Q_Drinks_logo_first_beverage_group

Q Drinks

View Study

Q_Drinks_logo_first_beverage_group

Q Drinks

Case Study

Investment Thesis: First Beverage believes the same trends toward premium and craft spirits (25%+ of total spirits market) are set to accelerate in the premium mixer category (5% of total mixer market) as consumers increasingly demand higher-quality, better-tasting mixers to pair with premium and craft spirits.  As one of the largest premium mixer brands in the natural channel, Q Drinks is well-positioned to capitalize on growth opportunities in the category.

First Beverage’s Involvement:  Since completing its investment, First Beverage has supported the Q Drinks team to improve branding and packaging, increase channel penetration and scale for growth, nearly tripling headcount in the first year following its investment including several key functional hires.

Essentia_firstBev2

Essentia

View Study

Essentia_firstBev2

Essentia

Case Study

ESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy

Investment Thesis: Given the decline in carbonated soft drinks, First Beverage believes the premium water segment is well-positioned for significant growth and future innovation. Essentia is a leading premium water brand that differentiates itself with proprietary ionization technology, a passionate consumer base and a veteran management team.

First Beverage’s Involvement: Since completing its investment, First Beverage has worked closely with the Essentia team on developing a national distribution network, building-out sales and marketing infrastructure, updating branding and packaging and developing relationships with key strategic partners.

 

Health-Ade

Health-Ade

View Study

Health-Ade

Health-Ade

Case Study

Investment Thesis: First Beverage believes the Kombucha segment is on the cusp of explosive growth and that Health-Ade is positioned to gain significant market share through its unique and approachable branding and its superior taste profile.

First Beverage’s Involvement:  Since completing its investment, First Beverage has worked closely with the Health-Ade team on planning for and executing on a new production facility, recruiting key hires, redesigning branding and packaging, opening key accounts, developing distribution relationships and increasing profitability by reducing cost of goods sold.