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Bill's Beverage Blog

The [BLUE BOX] Effect

It has been three months since we wrapped our fifth [BLUE BOX] event and we are still receiving great feedback and hearing about new relationships and partnerships that came out of the day.  We are privileged to have had the opportunity to spend such a unique day with so many fascinating people. The premise of […]

Gin is In

I was at a National concert at the Hollywood Bowl this fall and the band started with their new classic, ‘Nobody Else Will Be There’, with this early line: “Meet me in the stairwell in a second / For a glass of gin.”  And sitting there in my seat that night and listening to those […]

The Magic Factor

In today’s hyper-competitive and crowded beverage world, there are a few entrepreneurs who clearly have a kind of magic pixie dust.  Beverage people I have been speaking to recently understand this and nod their heads.  It’s hard to define, but you know it when you see it.  It’s not scientific, it’s purely qualitative. These are […]

The Lessons We Keep Learning

The article called “What Not to Do” was first published in February 2004, about six months before I started to plan to launch First Beverage.  The article details the 17 most common mistakes that start-up founders commonly make according to serial entrepreneur John Osher and the five things Osher believes every entrepreneur must do to […]