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Bill's Beverage Blog

The Consumer Rules

What’s been apparent for years in other industries is now becoming more and more clear in the beverage industry, and it’s this simple new rule:  it’s the consumer who’s deciding these days. It used to be the major suppliers had much more control.  Big advertising budgets were set, and there wasn’t all that much competition. […]

It’s Just Starting

Read Steve Hindy’s op-ed article in the New York Times ( and you can tell that the debate about the state of the three-tier system is a long way from being over.  Hindy, the founder and President of Brooklyn Brewery, articulately points out the extreme hurdles that small brewers face in setting up distribution networks […]

David v. Goliath

Reading the excellent new book by Malcolm Gladwell, David and Goliath, I couldn’t help but think about the state of the beverage industry and particularly the impact that small brands are having in every single segment, from craft beers to raw juices to hand-crafted mixers. Gladwell aptly describes the ‘advantages of disadvantages,’ all the good […]

Follow Your Consumer

I sat down recently over lunch with a new friend and wise beverage industry vet and was lucky to hear his simple but insightful advice about a brand he had just sold. His go-to-market strategy for his brand was all about one abiding principle: following the consumer.  In his case, it was yoga moms at […]

Why Great Taste Matters

With the proliferation of small, authentic, non-corporate beverage brands, there’s something essential often missing in the discussion. The fact is, many of the truly stand-out brands taste so much better than the brands they are trying to replace. The taste gap is huge – and thus the experience gap as well. TONX is a premium […]