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Bev Droplets: Tata Comes Through With More Capital For Activate

Beverage Business INSIGHTS:

First Beverage Group said that India’s Tata Group has acquired a majority of First Beverage’s shares in functional water player Activate. No specific $$ amount was given. Move had been expected after Tata committed to $21 mil in growth capital for LA-based co, run by newly elevated ceo Dan Holland. News came as reports from India, citing slowing growth in global tea demand and rising prices, have been speculating that Tata will accelerate its diversification into other food/bev plays. Speaking of Activate investment, Tata Global Beverages ceo Peter Unsworth said, “We have ambitious growth plans and a vision to become the leader in the ‘good for you’ beverage sector. This investment is a further step on our strategic journey to bring brands and products to consumers that meet their health and wellness, convenience and sustainability needs.”