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Familiar BevNET Face Andrew Guard Goes Back To Bev Biz

J. Andrew Guard, a BevNET employee who had previously worked for OWater’s Tom First as Operations Manager, is returning to the beverage business.

Guard is taking an operations position at Purity Organics, a portfolio company that works closely with First and is backed by investment from First’s new employer, First Beverage Group, which was started by investor Bill Anderson.

“Making the jump to Purity fits with my previous operational experience with an entrepreneurial beverage brand,” Guard said. “I look forward to helping the brand continue to grow.”

Guard, who became known as one of the faces of BevNET through his work with BevNET TV and BevNET’s Beverage School, is leaving to run operations for Purity after 2 ½ years with the media company.

“We’ll miss Andrew,” said BevNET founder John Craven. “He’s been a hard worker and has helped teach a lot of people about how beverage companies function on a day-to-day level. It will be interesting to see him apply some of the experience he gained from BevNET working for another beverage company.”