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Bill's Beverage Blog

David v. Goliath

Reading the excellent new book by Malcolm Gladwell, David and Goliath, I couldn’t help but think about the state of the beverage industry and particularly the impact that small brands are having in every single segment, from craft beers to raw juices to hand-crafted mixers. Gladwell aptly describes the ‘advantages of disadvantages,’ all the good […]

Follow Your Consumer

I sat down recently over lunch with a new friend and wise beverage industry vet and was lucky to hear his simple but insightful advice about a brand he had just sold. His go-to-market strategy for his brand was all about one abiding principle: following the consumer.  In his case, it was yoga moms at […]