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First Beverage Group Acts as Financial Advisor to Xyience In its Sale to Big Red, Inc.

First Beverage Group:

Los Angeles, CA – September 5, 2014 – First Beverage Financial, the investment banking arm of First Beverage Group, today announced that it acted as the financial advisor to Manzen, LLC, the owners of the XYIENCE Xenergy brand, in XYIENCE’s sale to Big Red, Inc.

“The First Beverage team was pleased to be a part of this successful transaction,” said Townsend Ziebold, Managing Partner of First Beverage. “This sale allows Manzen to divest the brand in order to focus on its core business and puts the brand into the hands of a buyer with considerable experience in the energy drink sector.”

Established in 2004, XYIENCE began as a sports nutrition and supplement company and in 2006 added the Xenergy energy drink line. Xenergy is the first energy drink created by a nutrition company and one of the fastest growing brands in its category. Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors.

“First Beverage brought a remarkable amount of industry expertise to the XYIENCE assignment and was very hands-on, providing senior level attention and advice from the beginning of the transaction process until the day it closed,” said John Mulkey, Chief Financial Officer of Manzen.


About First Beverage Group

First Beverage Group is a full-service financial services firm dedicated exclusively to the beverage industry. First Beverage provides a comprehensive range of products, including investment banking and investment funds for growth capital to leading operators in all segments of the beverage industry. Headquartered in Los Angeles with offices in Boston and New York, the First Beverage team is made up of entrepreneurial senior beverage executives with over 200 years of industry and investment banking experience. For more information, please visit the company’s website,


XYIENCE’s sports nutrition products, which include Advanced Protein Complex, Pre-Workout Booster and Thermogenic Fat Burner, among others, are designed to support an active and healthy lifestyle. The brand’s flagship product is Xenergy (pronounced zen-er-gy). Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine and Melon Mayhem. For more information, please visit the company’s website,

About Big Red, Inc.

Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the No. 1 selling red soda, Big Red, Inc. also markets beverage brands All Sport, NuGrape, Nesbitt’s, Thomas Kemper, Big Red Jak Energy, GPure Energy, VIB, and SANS Soda. The company’s products are distributed widely throughout the Dr Pepper Snapple Group and Pepsi Beverages Company, as well as other independent bottlers and wholesalers. For more information, please visit the company’s website,