First Beverage Group:
Los Angeles, CA – June 8, 2015 – First Beverage Group is pleased to announce that it has promoted JB Shireman, formerly a vice president, to the position of director.
Shireman works with the company’s investment banking arm, First Beverage Financial, and leads the company’s craft beer consulting practice. A long-time and well-respected industry veteran, Shireman’s experience spans over 25 years in craft beer. Prior to First Beverage, he was the executive vice-president of sales and marketing and former board member for New Belgium Brewing. He is also the former founder and principal of Craftcentric, a consulting firm dedicated to all tiers participating in the craft space, where he completed projects for many of the top crafts.
“JB’s craft beer expertise and his broad knowledge of the entire industry is an invaluable component of our team,” said William Anderson, founder and CEO of First Beverage. “His ability to truly understand the issues faced by brewers of all sizes allows us to provide our craft clients with solutions that are custom-tailored to their specific needs. He also just happens to be a terrific person. Our firm would not be the same without him.”