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First Beverage Group Releases Video from [Blue Box], its Inaugural Beverage Industry Conference

First Beverage Group:

Los Angeles, CA – September 21, 2015 – First Beverage Group is pleased to share the first in a series of videos from [Blue Box], the company’s first annual beverage industry conference, which took place May 17-19 in Boulder, Colorado.  First Beverage will release several more videos from the conference over the coming months.

The video features a presentation delivered by Richard McDonald, senior vice president of strategy and growth, consumer packaged goods and retail of Epsilon, an all-encompassing global marketing company which specializes in creating meaningful connections between people and brands in the moments that matter by fusing data, insights, technology and creative content.  Mr. McDonald’s talk about how to understand “third wave” craft beverage consumers and how to build friction into brand interactions was highly informative and helped to establish one of the key themes of the conference.  The video can be seen by clicking here.

[Blue Box] brought together beverage industry leaders and emerging entrepreneurs from diverse businesses and backgrounds to encourage cross-pollination of ideas on corporate change and personal growth.  The event provided a broad view of the exciting trends and technologies disrupting the US beverage industry through a series of short-format speeches and presentations.  To see the full agenda and pictures from this year’s event, please visit

For information on [Blue Box] 2016, please contact Charlotte Pitts at (310) 481-5110 or