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Bill's Beverage Blog

Alcohol Finding Cover Under the Health and Wellness Halo

I’ve attended two beer conferences in the last several weeks and there were times in each when I could have closed my eyes and thought I was at a non-alcoholic conference focused on low-cal drinks.  Both conferences referenced spiked seltzers, kombuchas, hard sodas, and ciders – almost at times anything but beer.  As beer has […]

The [BLUE BOX] Effect

It has been three months since we wrapped our fifth [BLUE BOX] event and we are still receiving great feedback and hearing about new relationships and partnerships that came out of the day.  We are privileged to have had the opportunity to spend such a unique day with so many fascinating people. The premise of […]

Gin is In

I was at a National concert at the Hollywood Bowl this fall and the band started with their new classic, ‘Nobody Else Will Be There’, with this early line: “Meet me in the stairwell in a second / For a glass of gin.”  And sitting there in my seat that night and listening to those […]

The Magic Factor

In today’s hyper-competitive and crowded beverage world, there are a few entrepreneurs who clearly have a kind of magic pixie dust.  Beverage people I have been speaking to recently understand this and nod their heads.  It’s hard to define, but you know it when you see it.  It’s not scientific, it’s purely qualitative. These are […]