We grow emerging beverage brands by providing founders and operators with the resources they need to succeed. We are much more than just a capital source.

With decades of beverage industry expertise, an unparalleled network of industry resources and an ability to see what’s around the corner, our team helps beverage companies stand out in a dynamic and competitive industry.

Here’s what our clients have said about working with us….

A network that works

In addition to our team’s collective knowledge, our portfolio companies benefit from our support with distribution, supply chain, strategic planning, marketing, operations, finance, board development and human resources. Our strength lies in our ability to truly understand our partner companies —their culture and mission, their team and their goals—and to connect them with the resources they need to achieve their objectives.

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First | Bev in the News

  • Kingswood Capital Management and First Bev Complete Investment in G FUEL, Providing Capital for Growth

    news

    Posted on 11.16.2023

    Kingswood Capital Management and First Bev Complete Investment in G FUEL, Providing Capital for Growth

    LOS ANGELES–(BUSINESS WIRE)–Kingswood Capital Management and First Bev announced today a significant cash investment in G FUEL, the market leader in energy drinks targeting the 3+ billion global gamer community. Precise terms…

  • Leading Beverage Brand Health-Ade Announces Acquisition and Growth Financing

    news

    Posted on 08.16.2021

    Leading Beverage Brand Health-Ade Announces Acquisition and Growth Financing

    First Bev and Manna Tree Lead Investor Group and Appoint Jack Belsito as CEO Health-Ade, a sales leader and pioneer in kombucha beverages, today announced that longstanding partner First Bev has acquired…

  • First Bev Announces Sale of Essentia to Nestlé

    news

    Posted on 03.09.2021

    First Bev Announces Sale of Essentia to Nestlé

    First Bev, a private equity firm focused exclusively on the beverage industry with offices in Los Angeles and New York, is pleased to announce the sale of Essentia Water, a premium functional…

  • First Bev Announces Promotion of Joe Angiuli

    news

    Posted on 07.15.2020

    First Bev Announces Promotion of Joe Angiuli

    Los Angeles, CA – July 15, 2020 – First Bev today announced that Joe Angiuli has been promoted to the title of Principal.   “Joe has been a valuable part of our…

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