Sometimes the next step isn’t clear, or maybe it seems out of reach. That’s where First | Bev can make all the difference. Our unique network and unrivaled beverage industry expertise are what you need to take your brand to the next level.

Our sole focus on beverage and our deep industry ties make us the ideal partner for passionate entrepreneurs. We are interested in developing relationships with owners who are intent on growing their companies. We believe investing in a brand requires so much more than capital. We dedicate the time and energy it takes to learning all we can about our portfolio brands in order to become a true value-added partner.

What we look for

What you should have

People, product and brand:

  • Quality team with the highest level of integrity, desire and commitment
  • Founders who embrace active strategic and financial guidance
  • A brand that is positioned for rapid growth in its category

Company profile:

  • Demonstrated track record of revenue growth
  • Strong and sustainable gross margins
  • All categories related to beverages: brands, suppliers, retailers, technology
  • Clear and reasonable capital requirements to achieve scale


  • Growth-oriented majority or minority investments
  • Flexible approach to investment structuring

Meet the
First | Bev

See the full portfolio