First Beverage Ventures is the private equity arm of First Beverage Group, focused on investing in emerging beverage companies.
“First Beverage took the time to really understand the financial and diverse personal goals of all the invested stakeholders. Our priority was preservation of the company’s culture, control, capacity, and capital for future investments. The knowledge and discipline that First Beverage brought to the process has allowed us to achieve all of these, as well as to better position both Duvel Moortgat and Firestone Walker to compete more effectively in the years to come.”– David Walker Co-Founder, Firestone Walker Brewing Co.
“Partnering with First Beverage is one of the best decisions we have made. Anyone can fund you--what sets First Beverage apart is their experience in beverage, their passionate team, and their willingness to support you where you need it and to let you go free where you don't. We often remark on how lucky we are to be totally in control at Health-Ade to make our own decisions but to know that we’re fully backed by a connected and dedicated team who shares our goals.”– Daina Slekys Trout CEO & Founder, Health-Ade (shown here with Co-Founders Vanessa Dew and Justin Trout)
“The First Beverage team brought an incredible amount of balance and expertise to our process of finding the right long-term partner. Their industry expertise, knowledge of prospective partners, and skilled execution allowed us to achieve the outcome we desired while Sara and I focused on operating the brewery.”– Phin DeMink Co-Founder, Southern Tier Brewing Company
“It was important for Essentia to find an investment partner where integrity and commitment were more than mere words. The First Beverage team has been incredibly supportive and helpful in creating new business relationships and connecting us with the right industry contacts. They have unparalleled experience and tremendous resources that have been exceptionally valuable.”– Ken Uptain Founder and CEO, Essentia
“The First Beverage team was great to work with throughout this process. Not only are they the best bankers in the beverage space, they managed to keep the process fun, simple and they flat-out knew how to execute.”– Chris Cox Co-Founder, 10 Barrel Brewing Co. (shown here with Co-Founders Garrett Wales and Jeremy Cox)
“First Beverage brought a remarkable amount of industry expertise to the XYIENCE assignment and was very hands-on, providing senior level attention and advice from the beginning of the transaction process until the day it closed.”– John Mulkey CFO, Manzen (former parent company of Xyience)
“This was a complex process; however, First Beverage stayed the course and did a great job of guiding us through the transaction. We achieved an exceptional result and are very happy with our new strategic partnership. We definitely attained a superior outcome with First Beverage as our advisor.”– Rhett Keisler Co-Founder and President, Revolver Brewing (shown here with Ron Keisler, Co-Founder & Vice President and Grant Wood, Founding Master Brewer)
First Beverage Group: First Beverage Group is very pleased to announce the addition of two beverage industry veterans to its Board of Directors: Jill Jones, former EVP of Brown-Forman, and Amy Hoopes, President of Wente Family Estates. “The addition of Jill and Amy significantly expands our Board’s experiential base in beverage production, supply chain, marketing […]
First Beverage Group: First Beverage Ventures is pleased to announce its investment in Laws Whiskey House, a Colorado whiskey distiller committed to the production of top quality American whiskies crafted from local grains and aged at high elevation that deliver a regionally distinctive rocky mountain profile. Founded by Alan and Marianne Laws in 2011, Laws […]
BevNET.com: First Beverage Ventures, the private equity arm of beverage advisory and investment firm First Beverage Group, today announced its investment in Colorado-based distiller Laws Whiskey House, making it the second spirits brand to join the FBG portfolio. Terms of the deal were not disclosed. The distillery, founded by Alan and Marianne Laws in 2011, […]
BevNET.com: By Martin Caballero Roughly six months after departing premium water brand Voss of Norway as CEO, beverage industry veteran Jack Belsito has joined private equity firm First Beverage Ventures as a managing partner. Belsito had been at the helm of Voss from 2010. Prior to his departure, he shepherded a multi-year agreement with PepsiCo’s foodservice division […]
First Beverage Group: First Beverage Ventures is pleased to announce that Jack Belsito has joined the firm as a managing partner based in the firm’s New York office. Jack joins First Beverage from Voss of Norway, where he served as group CEO and led the company through a transformational growth period culminating in a successful […]
I’ve attended two beer conferences in the last several weeks and there were times in each when I could have closed my eyes and thought I was at a non-alcoholic conference focused on low-cal drinks. Both conferences referenced spiked seltzers, kombuchas, hard sodas, and ciders – almost at times anything but beer. As beer has […]