We grow emerging beverage brands by providing founders and operators with the resources they need to succeed. We are much more than just a capital source.

With over 200 years of beverage industry expertise, an unparalleled network of industry resources and an ability to see what’s around the corner, our team helps beverage companies stand out in a dynamic and competitive industry.

Here’s what our clients have said about working with us….

A network that works

In addition to our team’s collective knowledge, our portfolio companies benefit from our support with distribution, supply chain, strategic planning, marketing, operations, finance, board development and human resources. Our strength lies in our ability to truly understand our partner companies —their culture and mission, their team and their goals—and to connect them with the resources they need to achieve their objectives.

Learn about
our brands

See the full portfolio

First | Bev in the News

  • A Behind the Scenes Look at Beverage Investing During COVID-19

    news

    Posted on 05.14.2020

    A Behind the Scenes Look at Beverage Investing During COVID-19

    BevSource.com An Interview with industry veteran, Bob Nakasone, Managing Director at First Beverage Group Managing one beverage brand during this time of accelerated change and uncertainty is challenging, but what is it…

  • OneRepublic’s Ryan Tedder Shares The Story Behind His CBD Sparkling Water, MAD TASTY – And Its Creation At Interscope Records

    news

    Posted on 02.06.2020

    OneRepublic’s Ryan Tedder Shares The Story Behind His CBD Sparkling Water, MAD TASTY – And Its Creation At Interscope Records

    Forbes.com By Javier Hasse “I do not want to be another name in a hat or another brand jumping on the bandwagon. We have to be different,” said Ryan Tedder, lead vocalist…

  • BevNET Live Winter 2020 Breakout: “No,” “Low” and “Better-For-You” Beverage Alcohol Evolves

    news

    Posted on 02.03.2020

    BevNET Live Winter 2020 Breakout: “No,” “Low” and “Better-For-You” Beverage Alcohol Evolves

    BevNET.com For beverage entrepreneurs, it’s just as important to listen to what consumers don’t want as what they do want. And, increasingly, what they are hearing is “less alcohol.” As the trend…

  • First Bev Invests in MAD TASTY

    news

    Posted on 12.17.2019

    First Bev Invests in MAD TASTY

    First Bev is very pleased to announce its investment in MAD TASTY, a line of hemp-infused, zero sugar, functional sparkling waters.  Founded by musician and songwriter Ryan Tedder, lead singer of OneRepublic, MAD…

See all news