We grow emerging beverage brands by providing founders and operators with the resources they need to succeed. We are much more than just a capital source.
With over 200 years of beverage industry expertise, an unparalleled network of industry resources and an ability to see what’s around the corner, our team helps beverage companies stand out in a dynamic and competitive industry.
In addition to our team’s collective knowledge, our portfolio companies benefit from our support with distribution, supply chain, strategic planning, marketing, operations, finance, board development and human resources. Our strength lies in our ability to truly understand our partner companies —their culture and mission, their team and their goals—and to connect them with the resources they need to achieve their objectives.
“Partnering with First Beverage is one of the best decisions we have made. Anyone can fund you - what sets First Beverage apart is their experience in beverage, their passionate team, and their willingness to support you where you need it and to let you go free where you don’t. We often remark on how lucky we are to be totally in control at Health-Ade to make our own decisions but to know that we’re fully backed by a connected and dedicated team who share our goals.”
Daina Slekys Trout CEO & Founder, Health-Ade
“It was important for Essentia to find an investment partner where integrity and commitment were more than mere words. The First Beverage team has been incredibly supportive and helpful in creating new business relationships and connecting us with the right industry contacts. They have unparalleled experience and tremendous resources that have been exceptionally valuable.”
Ken Uptain CEO, Essentia
“From inception, we were a digitally native beverage brand that was growing extremely fast and on a national-scale. We needed to find a partner that could help us scale without compromising quality, help us roll-out new functional SKUs to a diverse audience and navigate the retail space, something we hadn’t approached previously. First | Bev has proven to be a true partner to the VitaCup team and has been heads up on all strategic decisions, giving us confidence that we can continue to scale our brand and over-achieve on our operational and sales goals.”
Brandon Fishman CEO & Founder, VitaCup