First Beverage Group:

Los Angeles, CA – October 20, 2015 – First Beverage Group is pleased to announce the release of the second in a series of videos from [Blue Box], the company’s first annual beverage industry conference, which took place May 17-19 in Boulder, Colorado.

Featured in the video is Greg Owsley, the former chief branding officer of New Belgium Brewing and current president and founder of The Storied Brand, Owsley’s brand consultancy based in Fort Collins, Colorado.  The Storied Brand provides strategic management consultation services to businesses on brand strategy and management, marketing strategy, consumer research, creative development, package design, advertising, public relations, promotional event management, innovation, sales strategy and the development of point-of-sale materials. Owsley’s presentation to the [Blue Box] audience was titled, “A Great Brand Acts Like a Story,” and focused on building a brand narrative that is remarkable, relevant and which resonates with consumers.  The video can be seen by clicking here.

[Blue Box] brought together beverage industry leaders and emerging entrepreneurs from diverse businesses and backgrounds to encourage cross-pollination of ideas on corporate change and personal growth.  The event provided a broad view of the exciting trends and technologies disrupting the US beverage industry through a series of short-format speeches and presentations.  To see the full agenda and pictures from this year’s event, please visit http://firstbev.com/blue-box/.

For information on [Blue Box] 2016, please contact Charlotte Pitts at (310) 481-5110 or charlotte@firstbeveragegroup.com.